“So few global brands think to ask honest questions of their potential Australian partners and their realistic likelihood to gain footprint in the local retailers.”
Author: betterbikebusiness
Better Bike Business is Australia's specialist bicycling industry consultancy. Offering a broad range of expertise, advice and support to brands, distributors, retailers and other businesses and entities, looking to do better bike business; distribution partnerships, market analysis & opportunity, business strategy, transition and improvement.
The cycling brands who are eating themselves
“The brands that ignored complaints from their distributors and retailers disappeared not only in physical stores, but fairly quickly, in online stores as well.”
Great bicycle retail in a coffee cup
“So let’s think about that. Your favourite coffee shop is surrounded by nearby alternatives. It’s not the cheapest, but the core product is good.”
Better Bike Business 