“The resulting offering merely screams to the customer lack of confidence or sense of choice and lack of availability. Classic customer bounce back stuff folks.”
Category: Bicycle
What are bike retailers missing from their women’s sections?
the bike industry has at least woken up to the fact that growing the spend from women, beyond the traditional kids bikes, baskets and spongy saddles, is not just important; it’s critical.
10 Bike Shop Fails We Accept, That We Shouldn’t
‘Time to run a bike shop you’d want to shop in yourself.’
3 Dirty Little Secrets of the Bicycle Industry
“More and more local retailers are now openly admitting to buying more and more of their stock from the very companies they despised and railed against (and still outwardly do).”
Top Ten Taipei Cycle Show Tips – Part 2. For a successful day at the Show.
No.7. Remember that the walls have ears. The amount of errant intel and useful competitor insights I’ve picked up whilst queuing in the toilets or on the shuttle bus always amazes me.
Top 10 Taipei Cycle Show Tips: Part 1
“where the backroom and bar room chatter reveals the machinations, rumours and insights circulating the global bike industry”
The cycling brands who are eating themselves
“The brands that ignored complaints from their distributors and retailers disappeared not only in physical stores, but fairly quickly, in online stores as well.”
Great bicycle retail in a coffee cup
“So let’s think about that. Your favourite coffee shop is surrounded by nearby alternatives. It’s not the cheapest, but the core product is good.”
Better Bike Business 